On July 30 2017, the International Day of Friendship, we released our report from a year of research.
Inside you’ll find stories about the challenge of building meaningful community in the modern era, and three big ideas about what it takes to make it work.
YOU KNOW THE PEOPLE.
The ones who’ve stuck around through thick and thin. You’ve got dumb jokes that won’t die. You’d do anything for them, as they would for you. They’re part of what makes life worth living.
OR MAYBE YOU DON’T.
Studies suggest that in well-established modern economies, we have fewer of these people than we did twenty years ago, and 1 in 4 of us don’t have any close connections at all.
It’s because we’ve changed as a society. We live in suburbs. We move further. Work more. We’re more connected through new technologies, but we’re forming weaker links than ever.
KITESTRING IS A JOURNEY
from design research to social enterprise. We’re harnessing the same creativity and ingenuity that has changed our society to imagine new communities, services, and ideas to build stronger friendships.